Apeksha Logistics Services

Whether you are new to importing and exporting or complex freight movements or any compliance activities, we ensure your requirements are dealt with a professional and cost effective manner.

The basic focus is identifying specific customer needs and focusing resources and activities on customer requirements. Clearly, many aspects of a firm’s strategy is integrated. The marketing concept builds on four fundamental ideas: Customer needs and requirements are more basic than products or services; different customers have different needs and requirements; products and services become meaningful only when available and positioned from the customer’s perspective, which is the focus of Apeksha Logistics Pvt Ltd ALPL’s strategy; and sales volume is secondary to profit.

The idea is to develop sufficient insight into basic customer needs so that products and services can be matched to these opportunities. Successful marketing begins with in-depth study of customers to identify product and service requirements.